Coach runway presentation during New York Fashion Week on Thursday was stop by activists protesting the usage of leather.

Two protesters participated in the Spring 2024 ready-to-wear runway show alongside models. With one activist wearing only body paint that put over. Underwear to resemble a skinned body with muscles, flesh, and tendons.

Coach

The phrase “Coach leather kills” was written over the front of one woman, who was holding a sign.

A third activist caught the action on camera. early in the performance. I witnessed security attempt to stop the protesters, but they managed to make it halfway around the room. Before being forcibly remove from the runway.

“It’s time to STOP selling someone else’s skin and drop leather, @Coach,” animal rights group People. For the Ethical Treatment of Animals (PETA) wrote after the incident on X, the website that replaced Twitter.

According to Tracy Reiman, executive vice president of PETA, “today’s discerning shoppers know that the future of fashion lies in novel vegan materials. Not in cows’ sliced-off skin. To emphasize the point that leather belongs in history. Not in the present collections of fashion designers, PETA is upending Coach’s catwalk.

Cows murdered for leather may be skinned and dismembered while still awake; after being castrated, having their tails docked, and having their horns removed on farms without the use of anesthetics. rights organization claimed.

has requested a response from Tapestry Inc., the company that owns Coach, on the program and the claims made by PETA regarding the processing of leather.

The performance was place at the New York Public Library, and famous figures in the front row included Jennifer Lopez and Lil Nas X. It was Stuart Vevers’ tenth anniversary collection as design director.

Historically, PETA has used media campaigns and protest strategies like pouring red paint to urge the fashion industry to stop using fur. 

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